PELOTON x SPOTIFY

LAUNCHED IN 2021

EXPLORE

WORK IT. OUT.

Beyond the obvious joy of working directly with the Peloton teams, this project was the culmination of years of playlist generation knowledge and algorithmic smoothing. We built a very complex, yet easy-to-use, backend tool coupled with high-end Peloton cinematics to bring together Spotify and your favorite Peloton instructor in motivational harmony.

GOAL
ORIENTED

FIND YOUR INSTRUCTOR

With many years of insight into perfect playlist baking and a team of exercise nuts, this project was exactly in our wheelhouse. We worked with the Peloton team to refine our model and truly dial in a flawless match for the user.

CREATIVE
EXERCISE

PERSONAL TOUCH

There was a huge amount of work invested in creating the most satisfying reveal and takeaway to best represent the connection that Peloton is renowned for.

BAKING
PLAYLISTS

ASKING THE RIGHT QUESTIONS

Getting the right inputs is key to getting the best results. Many months were spent testing and retesting our user journey to get a wealth of information that could inform our playlist algorithm.

ALL
TOGETHER
NOW

COMMUNITY DRIVEN

Our team was really proud of what we created and the destination site was well-received and enjoyed by many. For us it was it was a joy to work with the Peloton team and showcase all the amazing and inspiring instructors!

GOAL
ORIENTED

FIND YOUR INSTRUCTOR

There was a huge amount of work invested in creating the most satisfying reveal and takeaway to best represent the connection that Peloton is renowned for.

CREATIVE
EXERCISE

PERSONAL TOUCH

There was a huge amount of work invested in creating the most satisfying reveal and takeaway to best represent the connection that Peloton is renowned for.

BAKING
PLAYLISTS

ASKING THE RIGHT QUESTIONS

Getting the right inputs is key to getting the best results. Many months were spent testing and retesting our user journey to get a wealth of information that could inform our playlist algorithm.

ALL
TOGETHER
NOW

COMMUNITY DRIVEN

Our team was really proud of what we created and the destination site was well-received and enjoyed by many. For us it was it was a joy to work with the Peloton team and showcase all the amazing and inspiring instructors!

WHAT WE 
LOVE ABOUT
PELOTON

For us it was a very inspiring to be on this project and felt energized by the relationship. We are big fans of Peloton and so glad we were able to flex some big tech muscles together!

YOU MAY
ALSO LIKE

SPOTIFY
USA

CASE STUDY

THE GAME
AWARDS

CASE STUDY

Made In
AMERICA

CASE STUDY