6 years of managing and growing the digital presence and functionality of the Made in America Festival. Beginning with our RocNation launch in 2012 and subsequent productions, we landed at the helm of the hottest hiphop festival in the world.
2014
THE FIRST YEAR!
2014 was an incredible year for festivals and Made in America hopped on the scene and crushed it. We were tasked by the powerful RocNation team to helm the digital presence of the show. We built a truly unique flag design for the lineup that was both surprising and engaging.
2015
BEY. NEED WE SAY MORE?
The lineup in 2015 was so huge and we had the pleasure of slowly teasing and revealing the lineup. This year we began to flex our creative chops in terms of unique annual themes, while also developing the tech stack for the website destination.
2016
SEAMLESS EXPERIENCE
This time around we planned a new look early in the year and created a unique digital destination once again. A deep red saturated look with custom iconography and fun interactions throughout.
2017
BEAUTIFUL AND BOLD
We flipped the spectrum for 2017 and crafted a majestic glow across the more and more diverse crowds and artist lineups. We began planning an app and other features for the following year.
2018
RAWNESS
We launched the first MIA app to a mixed response, but it gave us a lot to build upon. The digital vision was a collaboration with various artists and was the most stripped down look thus far. Kendrick tho.
2019
NEW FACES
This time, we did much better with the app. It was much better received and we felt like we had a cohesive look, while being extremely useful. We integrated notifications and scheduling, as well as a a custom map and full CMS. It was the last year we worked with the RocNation team due to our workload and the size of this project. It was fun (and intense) while it lasted!
2014
THE 1st YEAR!
2014 was an incredible year for festivals and Made in America hopped on the scene and crushed it. We were tasked by the powerful RocNation team to helm the digital presence of the show. We built a truly unique flag design for the lineup that was both surprising and engaging.
2015
BEY. NEED WE SAY MORE?
The lineup in 2015 was so huge and we had the pleasure of slowly teasing and revealing the lineup. This year we began to flex our creative chops in terms of unique annual themes, while also developing the tech stack for the website destination.
2016
SEAMLESS EXPERIENCE
This time around we planned a new look early in the year and created a unique digital destination once again. A deep red saturated look with custom iconography and fun interactions throughout.
2017
BEAUTIFUL AND BOLD
We flipped the spectrum for 2017 and crafted a majestic glow across the more and more diverse crowds and artist lineups. We began planning an app and other features for the following year.
2018
RAWNESS
We launched the first MIA app to a mixed response, but it gave us a lot to build upon. The digital vision was a collaboration with various artists and was the most stripped down look thus far. Kendrick tho.
2019
NEW FACES
This time, we did much better with the app. It was much better received and we felt like we had a cohesive look, while being extremely useful. We integrated notifications and scheduling, as well as a a custom map and full CMS. It was the last year we worked with the RocNation team due to our workload and the size of this project. It was fun (and intense) while it lasted!
We will always have a special place for RocNation for giving us the opportunity to break out of indie world and into world class agency.
